Zambian Brand Name Generalisation

Brand Name Generalisation

Around the world, common brand names are used to identify products in their category,e.g. Sellotape for clear adhesive tape or Panado for any Pain killer Tablets and as a result of popular usage, this eventually becomes their Generic name(noun) which is a process called Genercide.^[1].Brand names as a result of this have literally lost their status as ‘Brand Names’ in their relevant categories.

• Honda

  Any Motorbike/literally Honda is the default Noun for motorbike.

  Boom

  Despite ‘Dynamo’ being popular back in the days. Any Detergent Paste is called ‘Boom’ by default which is a local popular soap brand.

  Shake-Shake

  literally any opaque Beer.

  Cobra

  Literally any Floor Polish product.

  Colgate

  Literally any toothpaste product

  Panado

  Any Pain killer tablet.

  Surf

  Any Washing Powder product.

  Salad

  Literally any Cooking Oil Product.

  Target

  Literally any insecticide spray.

  Vaseline

  Literally any Petroleum jelly product.