The New logo and slogan of the national tourist board was launched with all the hype with attendance of Congolese artist Fally
Some controversy was doing the rounds as people debated the new logo and slogan. This is would be understandable seeing that the last logo and slogan was with us from the 1970's so change did not come easy. However after settling it seems both the logo and the slogan is warming to the people.
People are now awaiting an aggressive marketing campaign both internationally and locally.
We from Zambia Insights have embraced and welcomed the re-branding and hope that it will now build on the already growing to
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